It’s taken a while for me to get around to writing this post, but its finally here.
What is JAE?
For those who don’t know or haven’t been JAE stands for Japanese Automotive Extravaganza, and it is essentially a weekend long car show where like minded Japanese car enthusiasts from all walks of life congregate for two to three days of food, drink, sunshine, silliness and JDM goodness.
For the past few years, Lucy and I have been in attendance mostly as traders (previously with STLTHY.com) and every year we’ve had a blast! Meeting new people, chatting, drinking and looking at the wide variety of vehicles on show, so we were looking forward to heading back to Peterborough show ground and this year we also had the company of Craig, his S13 and a friend of Craig’s.
On arrival we were already surprised by how empty the venue was, but we put this down to the fact that in previous years there had been an extra day before to allow clubs to head down and get set up. So with that in mind we got our tent set up and got to work setting up the trade stand. Then, as it was getting late in the day we cracked open a couple of cold(ish) ones got some food and chilled out for the evening.
The next morning we got up, got the stand open and lay in wait for ur first customers. Throughout the day, it was surprising just how few people there were walking around the trade area. At first we thought it was just because the weather was so warm that people were lazing around making the most of it, but as the day wore on it became clear that this wasn’t the case.
Evening came and we decided to shut up shop for a bit to get some food and then wander round and have a look at the cars on show. This is when we realised just how much smaller than usual the attendance was. In previous years we would be walking for what seemed hours taking photos and chatting to folk, and looking around all you could see was tents, cars and people. But now there was mostly grass with a small cluster of cars and tents in the middle.
Nevertheless there were still some gorgeous cars on show:
Even the atmosphere from previous years felt different, there was a sense that people didn’t really want to be there or at least if they did they weren’t enjoying it as much as usual. I can’t really explain it but the whole thing just didn’t feel the same as it had done in previous years.
It was a real shame to see a show that was once the highlight of so many car clubs and individuals show calendar reduced to this.